These high-tech clothes make you money by selling your data

This article was originally published on Wired.co.uk on June 18, 2018.
Written by: Eleanor Peake

LOOMIA wants to give your clothes an invisible high-tech makeover. The Brooklyn-based startup has developed a material that, when connected to sensors, can emit light from your jacket or heat up your boots in the winter.

The electronic layer is similar to nylon and can be sewn into garments as seamlessly as a care tag. So far, it has been used in prototypes for household brands including Calvin Klein and The North Face.

“The electronic layering is essentially a drapable, crease-able, stretchable circuit board,” explains Madison Maxey, the founder and chief technology officer of smart-textile firm LOOMIA…