Loomia and Yanfeng Announce a Strategic Automotive Collaboration
YANFENG AND LOOMIA JOIN FORCES TO TAKE INNOVATIVE CAR INTERIORS TO ANOTHER LEVEL
Yanfeng, a global automotive supplier known for their interior solutions, and Loomia, a leader in electronic textiles and flexible electronics, have announced a strategic partnership. By combining Loomia's innovative e-textile circuits with Yanfeng's expertise in automotive interior design and engineering, the partnership will accelerate the development of smart cabins that combine comfort, safety, technology, and functionality. Together, the companies will work to bring next-generation automotive interiors to life.
Building on Success: LEL Technology in Automotive Innovation
Loomia has previously worked with different automotive companies and collaborated with leading manufacturers to enhance car interiors with various integrations. In a prior public project, Loomia integrated a user interface and heater into the vehicle's leather upholstery, bringing smart surfaces to the door panel. Yanfeng and Loomia aim to take these concepts to the next level with production-focused collaboration. E-textiles can bring value to the automotive interior by directly integrating into automotive trims, removing the necessity for plastic housing and bulky wires. The LEL technology is enabling what people expect from future car designs which are smarter, safer, more comfortable, eco-friendly, and connected to technology more than ever.
Advancing Car Interiors Together
The partnership between Loomia and Yanfeng aims to push the boundaries of what’s possible in car interior design. Yanfeng, a global leader with over 80 years of experience and a portfolio including partnerships with the world's top automakers, brings its expertise in automotive systems and design. Loomia, known for its award-winning e-textile technology, has successfully advanced automotive designs and interiors with their integrations like ambient lighting, HMI, and heated surfaces, as shown in their collaboration with leading names such as Hyundai Cradle. The partnership will explore innovative ways to integrate technology into vehicle interiors, redefining the driving experience and future mobility.
“We are excited to work with the experts at Yanfeng to push E-textiles into production in the automotive interior. The team at Yanfeng has shown us an incredible willingness to innovative - we’re pleased to work with such a future-looking company on cars of the future” Madison Maxey, CEO Loomia
“Mobility safety is a Yanfeng priority: with Loomia technology we will offer more reliability to our customers for their driving experience. We are thrilled to engage a technical cooperation to develop next generation steering wheel sensors. We believe this partnership will provide our customers an enhanced combination of safety and comfort, while ensuring a cost competitive solution." Patrick Nebout, CTO Yanfeng
About Yanfeng
Yanfeng is a leading global automotive supplier, focusing on interior, exterior, seating, cockpit electronics and passive safety, and is exploring new business actively. Yanfeng has more than 240 locations and approximately 57,000 employees worldwide. The technical team of 4,100 experts is in 12 R&D centers and other regional offices, with complete capabilities including engineering & software development, styling, and test validation. Focusing on smart cabin and lightweight technology, Yanfeng supports automakers to explore future mobility and provide leading cabin solutions. For more information, please visit www.yanfeng.com.
About Loomia
Circuit boards power the world but are built for hard goods. LOOMIA makes a new form-factor of circuit - a soft circuit system- that can be used to power soft goods. From automotive to apparel, our soft circuit systems can be used when standard PCBs (Printed Circuit Boards) aren't up to the task- bringing heating, lighting, and sensing to car seats, medical apparel, outdoor gear, and more. We have 8 granted patents and have conducted extensive testing to bring our technology to scale. E-textiles (soft circuits) are predicted to be a $2B market in the next decade but lack the supply chain and manufacturability to reach that potential. We believe our LEL (Loomia Electronic Layer) technology is a solution to this problem. Loomia is based in Brooklyn, NY, and was established in 2014. For more information, please visit www.loomia.com.